Our story


Extraordinary people. Extraordinary places. Extraordinary experiences.

Craig Goldblatt is a sought-after International Keynote Speaker, Impact Coach and Trainer to some of the biggest businesses, charities, nonprofit organizations and top-performing individuals in the world.

Originally from Johannesburg, South Africa, Craig has travelled the globe, working in the private sector and and non-profit organizations. He became a voracious learner of psychology in his early 30s and went on a search to find a suite of powerful tools to strengthen his impact for change.  In 2004 Craig embarked on an NLP journey and became a master practitioner while studying in India. 

This has formed the deepest of passions in Craig to inspire us to gain great momentum and clarity of purpose in our lives.  Experiencing some of the most intense and diverse cultures on the planet such as the Achuar in Ecuador, the Moshi in Burkina Faso, the Temples of Bagan in Myanmar and visiting remote areas in the Richtersfeld on the border of the Namib desert, he has developed an enhanced awareness of purpose, intention, motivation and human identity and lived his Intention of Love. Craig has worked with some incredible organisations like Microsoft, easyJet, WWF, Warwick Africa (Warwick University), The Learning Trust, Article 25, The Diana Award, The Ella Foundation and more.



Your Truth: Tapping Into Your Purpose And Power

By magnifying the greatness you already have within, you can experience profound transformational change on a personal and global scale.

Because when you know who you are, your true purpose and real power, you operate at optimum levels. You’re driven by a higher reason for living. You find happiness, meaning and authenticity.

And that’s when you create extraordinary impact.

Whether you’re a Fortune 500 CEO who’s driven to leave a lasting legacy or looking for your next career or life journey, you’ll achieve your very best because you’ll BE your very best.

You’ll know why you’ve chosen this path in life. You’ll know how to deliver the most value to your family, your friends, your community and the world.

It all falls into place.

From individuals breaking free from limiting beliefs to entrepreneurs realizing their dreams, the brand’s ripple effect is a testament to Caroline and Craig’s dedication. Their commitment to creating a global community of purpose-driven individuals fosters a sense of belonging and interconnectedness in an often-disconnected world.

Giving Africa

Exchanging Wealth To Enrich Us All

In 2010, Craig founded Giving Africa, a charity focused on creating a strong organization to build Bethel Secondary School. This 800 student facility is located in Burkina Faso, one of the poorest countries in the world.

Here, adult literacy is just 37% and jobs are few and far between. Families are forced to choose, on a daily basis, which of their children will eat.

Giving Africa helped to change this through high-quality education, real opportunities and self-sustaining outcomes. Our holistic approach gives these children valuable resources, relevant skills, excellent teachers and the nutrition needed to effectively learn.

By empowering children, they don’t have to go hungry. They get to choose a better life, whether it’s through gainful employment, higher education or entrepreneurship.

However, the help isn’t one-sided. While we may be financially wealthy in the West, we’re spiritually poor. Through Giving Africa, these amazing people in Burkina Faso give us what we lack through community, spirituality and connection.

It’s an exchange of wealth with the power to enrich the world.

We are proud to have reached our 10 year goals of sustainability and transferred our ongoing projects to local partners.

Unleash Your Best And Magnify Your Impact

We know where you are right now. We know what it’s like to search for a bigger life purpose. We know how tough it is to chase the small stuff… motivate defeated staff…find passion.

We firmly believe that purpose appears when times get tough. It forces us to grow, get stronger and become unstoppable. It amplifies the best of who we are.

And for us, it did. Through self-discovery, we learned how to connect with the right people and create a life or an organisation that lives and breathes its mission.


Living on Purpose Global is not just a platform—it’s a movement that inspires individuals to embark on a journey of self-discovery, embrace their true essence, and ultimately, shape a world that thrives on intention, confidence and purpose.

Unleash Your Best. Magnify Your Impact. Share It With The World.

Hear What Clients Are Saying About Craig:

Inspiring on stage.
Motivating in real life.

Extraordinary impact starts with one chat:

Unleash your best.
Make your mark.
Impact the world.

For a limited time, Craig is offering 15 minute exploration calls to align your mission with your deeper purpose.